Campaign details
Brand: HarpicBrand owner: ReckittEntrant company: McCann - IndiaIdea creation: McCann GugugramMarket: AsiaSector: Household & domesticMedia channels: Websites & microsite, Events & experiential, Email marketing, Public relations, Social media, Livestreaming, Mobile & apps, Word of mouth, Influencers, KOLsBudget: 500k - 1 million
Executive summary
India faced its worst water crisis, but how could we sustain water-conservation efforts when water demand was at its peak during COVID?
Water-conservation narratives were all about drinking water, whereas 70% of water used in households was for sanitation. We...