Hardee's Food Systems, Inc.: Revolution campaign

In 1997, when it was acquired by CKE Restaurants, Hardee's Food Systems was a struggling chain in the Midwest and Southeast with a growing reputation for poor service and substandard food.

Hardee's Food Systems, Inc.: Revolution campaign

Rayna Bailey

OVERVIEW

In 1997, when it was acquired by CKE Restaurants, Hardee's Food Systems was a struggling chain in the Midwest and Southeast with a growing reputation for poor service and...