Half a Century of Professional Bodies in Sales Promotion
Faith Legh, Incentive Today Magazine
History: said the late Henry Ford, is bunk. Such a shattering utterance could be made only by a genius. Nevertheless, history in the writing is liable to get somewhat coloured by imagination and even a little biased or distorted in its interpretation.
We only wish we had that opportunity when trying to piece together the brief jigsaw of history of the various professional bodies that have covered the sales promotion industry, since the recorded events of many of those early years are few...