Half a Century of Professional Bodies in Sales Promotion

This article traces the establishment of the British Sales Promotion Association in 1933, tracking its history and evolution through 40s, 50s and 60s (when it changed its name to The Marketing and Promotion Association Limited), and on through the 1970s (when the first Code of Practice was drawn up).

Half a Century of Professional Bodies in Sales Promotion

Faith Legh, Incentive Today Magazine

History:’ said the late Henry Ford, ‘is bunk’. Such a shattering utterance could be made only by a genius. Nevertheless, history in the writing...