Hahn Premium Light - What? You Mean Light Premium Beer Drinkers Can Have a Laugh Too?

Hahn Premium Light's latest advertising has been at the forefront of a resurgence in the creativity of Australian beer advertising.
Agency: Clemenger BBDOAuthor: Mike Daniels

Hahn Premium Light – What? You Mean Light Premium Beer Drinkers Can Have a Laugh Too

INTRODUCTION

The idea that research kills creativity is highly prevalent within the advertising industry, and is sadly, all...