Habitat for Humanity Romania: Live a NIGHTmare

Habitat for Humanity Romania, a non-profit organisation, launched a campaign in Romania to raise awareness about poverty and living conditions, promote the new SMS donations campaign and generate traffic for a pop-up installation.

The Context

Habitat for Humanity Romaniais a non-profit organisation building homes and hopes for vulnerable families in Romania. Given that 36% of Romanians live on the edge of poverty, the NGO's mission is increasingly important and always stringent....