Habitat for Humanity Romania: Live a NIGHTmare

Habitat for Humanity Romania, a non-profit organisation, launched a campaign in Romania to raise awareness about poverty and living conditions, promote the new SMS donations campaign and generate traffic for a pop-up installation.

The Context

Habitat for Humanity Romania is a non-profit organisation building homes and hopes for vulnerable families in Romania. Given that 36% of Romanians live on the edge of poverty, the NGO's mission is increasingly important and always stringent.

The pandemic did not only shut down the constructions sites. With volunteers being also fundraisers, the donations decreased considerably accentuating a housing crisis besides the sanitary one. Therefore the individual donors had to be approached differently this time.

The Challenge

In a context in which uncertainty and fear for one's own security threatened the order of things and the hierarchy...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands