Häagen-Dazs - Where my bees at?

Häagen-Dazs ice cream was suffering from stalled sales and the impact of competition from rival brand, Ben & Jerry’s.

Häagen-Dazs – Where my bees at?

Goodby, Silverstein & Partners, San Francisco


This paper was co-authored by a brand strategist and a communication strategist at an advertising agency.

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