Gushers: Black Voices Create

Gushers, an American fruit snack brand, collaborated with Black TikTok content creators to help elevate Black voices and harness their voices for change.

Fruit & vegetables
United States
Ladder and tools
1 - Influential Idea
4 - Brand Builder

Campaign details

Brand: GushersBrand owner: General MillsEntrant company: Mindshare New YorkIdea creation: Mindshare New York / Ten35 ChicagoMedia: Mindshare , New YorkMarket: United StatesSector: Fruit & vegetablesMedia channels:Online video, Social media,...

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