Toyota Prius: Film - 'The Longest Chase' (US)

Contains the film creative 'The Longest Chase' for Toyota Prius by the agency Saatchi & Saatchi in the US.

The Longest Chase

Agency: Saatchi & Saatchi, Los AngelesCreative Director: Seth RementerCopywriter: Ben HiegerArt Director: Verner SolerAgency Producer: Gil DecuirProduction Company: Park Pictures, Santa MonicaDirector: Lance AcordProducer: Caroline Kousidonis / Mary Ann MarinoSynopsis:A classic cinema trope - bank robbers rush out to a getaway car - gets an unexpected twist: the car has been towed, so the robbers jump in a nearby Prius instead! Thankfully, the Prius, despite its dowdy reputation, is fast enough to elude...

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