Safety Truck
Agency: Leo Burnett Argentina, Buenos AiresExecutive Creative Director: Luis Sanchez Zinny / Carmelo MaselliCreative Director: Chany D'AmelioProduction Company: Gloria Films, Buenos AiresDirector: Martin PineiroProducer: Fabian ZayatKey Copy Thought/Mini Explanation:(Concept board) Truck has built-in front camera. Screen on back shows road ahead, so that drivers can overtake at the safest possible moment....