RIMOWA Electronic Tag: 'RIMOWA Electronic Tag' (Germany)

Contains the creative for the 'RIMOWA Electronic Tag' campaign for RIMOWA Electronic Tag by the agency Philipp Und Keuntje in Germany.

The story behind the campaign

Challenge

The task was to develop a digital user-centred concept that emphasises the innovative character of the quality brand RIMOWA while meeting the luggage manufacturer’s high standards. We aimed at continuing to position RIMOWA as the pioneer of comfortable travel in the future.

Creative concept

Replacing the paper tags with a digital module: the RIMOWA ELECTRONIC TAG – the first digital check-in solution for luggage. This allows flight passengers to check in their suitcase via smartphone from wherever they are and hand it in at the airport in a matter of seconds – without any...

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