Agency: BBDO Pakistan, LahoreCreative Director: Ali RezArt Director: Ali RezAgency Producer: Farooq Niaz / Ovais SuhailProduction Company: Brave New Films, Culver CityIllustrator: Sana NasirPhotographer: Insiya Syed / J R / Jamil Akhtar / Imran Arif Khan / Noor BehramKey Copy Thought/Mini Explanation:(Concept board) A 90 x 60 foot poster of a child victim which drone operators saw on their screens installed in heavily bombed area of NW Pakistan. Operators morale plummeted....
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