Old Spice: Film - 'Momsong' (US)

Contains the film creative 'Momsong' for Old Spice by the agency Wieden+Kennedy in the US.

Momsong

Agency: Wieden+Kennedy, Portland; ORExecutive Creative Director: Susan Hoffman / Joe StaplesCreative Director: Craig Allen / Jason BagleyCopywriter: Justine Armour / David PovillArt Director: Ruth BellottiAgency Producer: Lindsay ReedProduction Company: MJZ, Los AngelesDirector: Steve AysonProducer: Emma WilcocksonSynopsis:A comical spot in which various distraught mothers sing of the life-changing effect Old Spice has had on their sons. And exaggerated vignettes show the desperate lengths they’ll go to - preferably to sabotage their son’s...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands