Netflix: 'Narcos - Spanish Lessons' (US)

Contains the creative for the 'Narcos - Spanish Lessons' campaign for Netflix by the agency Alma DDB in the USA.

The story behind the campaign

Challenge

At some point in time, you’ve either had a Netflix account or were “borrowing” the password from a relative. What began as a mail-order movie rental company in 1998 is today the world’s premier TV streaming service and content creator, and is available in over 190 countries. But their supreme position is being challenged, as competitors like HBO GO, Hulu, and Amazon Prime began offering similar services and also developing original content. In fact, in Q2 of 2016, Netflix reported one of its worst quarters ever, and stock plummeted 15% after missing estimates for...

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