Mum Deodorant: Film - 'Girl' (Australia)

Contains the film creative 'Girl' for Mum Deodorant by the agency Young & Rubicam in Australia.

Girl

Agency: Young & Rubicam, SydneyCopywriter: Friday StevensArt Director: Dennis HearfieldProduction Company: Window ProductionsDirector: Ray LawrenceProducer: Ivan RobinsonSynopsis:A young girl in jeans and lacy vest sits cross-legged on her bed, telling camera about things she can get by without. These include … make up …and a bra … “and … umhm … I can get by without my boyfriend.” “Anything you can’t get by without?” interviewer asks. Girl laughs and we see Mum aerosol on her bedside table -...

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