Getty Images: 'Nosferatu' (Brazil)

Contains the creative for the 'Nosferatu' campaign for Getty Images by the agency AlmapBBDO in Brazil.

The story behind the campaign

Challenge

Getty Images is a benchmark for the world when it comes to – obviously – images. But when we’re talking about Getty’s audio stock, the situation changes. Our challenge was to publicise the variety of music and sound effects available in Getty Images’ little-known audio collection. And to reinforce how useful it can be for audio and film producers, as well as other potential Getty Images clients.

Creative concept

Beyond just showing the variety of music and sound effects that Getty Images has to offer, we decided to prove it. That’s why we chose...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands