Commonwealth Bank: Film - 'We Could Have Been' (Australia)

Contains the film creative 'We Could Have Been' for Commonwealth Bank by the agency M&C Saatchi in Australia.

We Could Have Been

Agency: M&C Saatchi, SydneyExecutive Creative Director: Ben WelshCreative Director: Andy FlemmingArt Director: Christy Peacock / Michael AndrewsAgency Producer: Loren AugustProduction Company: Goodoil Films, SydneyDirector: Hamish RothwellProducer: Sam LongSynopsis:The Commonwealth Bank’s new ad aims to show support for people’s dreams, with a whimsical ad depicting children’s professional hopes. As the viewer watches children carrying out tasks as surgeons, fire fighters, astronauts and more, the campaign reminds us that everyone has had dreams that...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands