Campaign Against The Return of the Marcoses to Malacanang or Carmma: 'Correcting History' (Philippines)

Contains the creative for the 'Correcting History' campaign for Campaign Against The Return of the Marcoses to Malacanang or Carmma by the agency TBWA\Santiago Mangada Puno in Philippines.

The story behind the campaign

Challenge

September 23, 1972: The Marcos dictatorship declares Martial Law setting forth the bloodiest era the Philippines has ever seen. They left behind a legacy that is marked by 4,000+ extrajudicial killings, 35,000+ torture victims, 70,000+ human rights violation claims.

February 25, 1986: The Filipino people had had enough and oust the Marcos family through the People Power Revolution.

But by November 4, 1991 the Marcoses were allowed to return and quickly set out to regain the power they lost.

And now – only 30 years after they were ousted – the 2016 Philippine...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands