Agency: | Author: Jeremy Thorpe-Woods |
Guinness: Good Things Come to Those Who Wait
'Guinness is an extraordinary brand. It is hard to think of a beer which over two centuries has been held in such affection and has, to many around the world, come to symbolise a way of life.'
Colin Storm, Managing Director Guinness GB, The book of Guinness advertising 1998
A few days after writing this, Colin Storm was briefing AMV.BBDO to change the 'way of life' that Guinness had come to symbolise.
At first sight one might question the sanity of this brief. Guinness...