Guinness: Clear Guinness, a beer brand, launched a responsible drinking campaign which encouraged people to drink tap water to moderate their alcohol intake during the Six Nations rugby championships in Great Britain and Ireland. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph Beer & cider Irish Republic United Kingdom Campaign detailsBrand: GuinnessAgency: AMV BBDOCountry: United Kingdom Creative assetsRead the full case study here...