Guided Selling - Merging Marketing and Sales

If you think that marketing and sales can't work together, think again. This paper shows it is easy to blur the line between marketing and sales, and to reap profitable results by using the latest online strategies.

Guided Selling - Merging Marketing & Sales

Lisa Burris ArthurOracle Corporation

Online marketing has come a long way.

As the Internet became a more pervasive communication tool, marketing departments started using as an electronic brochure. That was...