Guided Selling - Merging Marketing & Sales
Lisa Burris ArthurOracle Corporation
Online marketing has come a long way.
As the Internet became a more pervasive communication tool, marketing departments started using as an electronic brochure. That was the first wave of e-Marketing.
The second wave came as e-mail technologies advanced and marketers began to use broadcast e-mail as a way to communicate as a supplement — or a replacement — to traditional direct mail.
What's happening now is the next evolution of online marketing. It is no longer just about sending targeted e-mails. Today, online marketing is about education...