Consumers are actively seeking highly personalised content, with bigger and better high-definition mobile screens fuelling consumers’ desire for a high-quality viewing experience.
“For successful storytelling, it’s important for brands to give a call (invite) to action by letting the audience lead and determine the interaction,” said Caspar Francis, the chief executive officer of Singapore-based creative agency Rawspark, and chief creative officer of the VR (virtual reality) music festival Take Back The Nights.
Francis was speaking at a session that decoded the content preferences and attention span of new-age consumers at Asia Tech x Singapore Virtual Conference (Broadcast Asia Conference), July 2021.
He...