GSK: Sensitivity-free food

Toothpaste brand, Sensodyne, partnered a molecular gastronomist chef on its Sensitivity-Free Food campaign to highlight its product benefits in the UAE.

Campaign details

Brand: GlaxoSmithKlineBrand owner: GlaxoSmithKlineEntrant company: Wunderman Thompson, DubaiIdea creation: Wunderman DubaiMarket: United Arab EmiratesSector: Oral healthMedia channels: Online video, Social media, Word of mouth, influencersBudget:...