GS Shop: Moloco dynamic creative optimization achieves 4000% ROAS

GS SHOP, a TV home shopping company, launched a campaign in Korea to increase active app users and the ratio of in-app revenue over total revenue.

Campaign details

Brand: GS SHOPLead Agency: NHN ADRegion: APAC

Strategy

Objective

GS SHOP is Korea's first-ever TV home shopping company — comparable to Amazon in the US — and recognized as an industry pioneer for the past 20 years. MOLOCO first helped the...