Grolsch - When will I be famous?

In a consistently 'premiumising' lager market, it was vital for Bass (now Coors) to offer consumers and the trade a successful premium lager brand.
Agency: The Leith AgencyAuthors: David Amers and Thea Tetley


When will I be famous?


A few years ago, if you asked a typical male drinker about Grolsch, he would have probably either a) struggled to say anything or b) mentioned how Bros...