Grey matter: educating pension consumers in the credit crunch

The credit crunch has led to many consumers stating a desire to overhaul their finances, and the pensions sector is arguably well-placed to make the best of a challenging economic climate.

Grey matter: educating pension consumers in the credit crunch

Tim Evershed

With one in three Britons planning a “complete overhaul” of their finances in the credit crunch, the pensions sector arguably has an opportunity to make the best of a torrid economic climate. But leading pension marketers acknowledge the challenge of educating consumers as to how best to protect their money in turbulent markets.

Even in previous eras of tough trading, successful marketing campaigns - some of which you can read about on WARC Online - have been developed by pensions...

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