Greggs: Greggs x Primark

Greggs, the UK baker, partnered with clothing store Primark on a new clothing line that leveraged Greggs’ brand love, driving sales and brand buzz.

In Brief

The nation's tastiest partnership sums up the Primark x Greggs collaboration.

The campaign – which aimed to create a cultural moment for both brands – was a sweeping success. It landed over 650 pieces of media coverage reaching over 95% of the...

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