Greenhousing with caring consumers

Karina Meyer and Rony Rodrigues

This paper brings a new and interesting view of how to explore innovative ideas in early stages with consumers, making them powerful and even more relevant and avoiding future project fails.

Greenhousing with caring consumers

Karina MeyerLux brand globally, Unilever Brazil, Brazil

Rony RodriguesBox 1824, Brazil

TESTING THE FUTURE

Developing innovative products and creating different ideas has never been a problem for Unilever. The company spent...

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