Grabfood: Tiktok Foodieland

Tran Anh Duc

GrabFood, a consumer services brand, launched a campaign in Vietnam to join hands with the government stimulus purchase power and stay differentiated from other players who may provide similar commercial deals.

Campaign details

Brand: Grab Food Brand owner: Grab Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Restaurants & takeaways Media channels:Mobile & apps, Online video, Sales promotion, Gaming & in-game advertising...

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