Grab: #Lugawisessential

Ogy Yap, Gretchen Que, Jewelyn Oliveros

Grab, a food delivery service, launched a campaign in the Philippines to support its riders against lockdown rules and assure Filipinos that it will get people and things where they need to be, when they need to be.

Campaign details

Brand: GrabBrand owner: GrabEntrant company: Grab - The PhilippinesIdea creation: In houseMarket: AsiaSector: Transport & tourismMedia channels: Sales promotionBudget: No budget

Executive summary

How did one bowl of lugaw (“porridge”) move the...

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