Grab: Lets the Local Speak the Local

Grab, a consumer service, launched a campaign in Vietnam to reposition its image, and build on top-of-mind awareness.

Campaign details

Brand: Grab Brand owner: Grab Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Rail, coach, boat & car rental Media channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Debuting in Vietnam in 2014, taking the first step with GrabTaxi service, Grab’s vital goal is to provide Vietnamese with safe and reliable transport options. Gradually, Grab has expanded to many other services and become a leading super app platform. The journey has never been easy. After achieving...

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