Grab: Lets the Local Speak the Local

Grab, a consumer service, launched a campaign in Vietnam to reposition its image, and build on top-of-mind awareness.

Campaign details

Brand: Grab Brand owner: Grab Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Rail, coach, boat & car rental Media channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Debuting in Vietnam...

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