Grab: Delivering Bazar Ramadan to every Malaysian home

Malaysia food delivery app Grab created e-bazaars for Ramadan to replicate traditional street food fairs, giving customers access to a range of foods, vendors an income, and growing app usage, sales and brand metrics.

Campaign details

Brand: Grab Brand owner: Grab Lead agency: Fishermen Integrated Contributing agencies: Growth Ops, Kingdom Digital Services Market: Malaysia Industries: Rail, coach, boat & car rental, Restaurants & takeaways Media channels: Content marketing, Online video, Public relations, Social media, Word of mouth, influencers Up to 500k

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