Gousto 2018-2021: How a pivot to brand building created a unicorn

Billy Ryan, Simon Harwood, Nick Shields

Gousto, the recipe box brand, undertook four years of consistent investment to increase its brand awareness in the UK.

Campaign details

Brand: GoustoBrand owner: GoustoEntrant company: the7stars - United KingdomIdea creation: the7stars LondonMarket: EuropeSector: FoodMedia channels: Video on demand, Social media, Radio & audio, Print - general, Unspecified, Sponsorship - media, Online video, Outdoor, Out-of-home, Online display Budget: Over 20 million

Executive summary

A sustained commitment to brand-building took recipe box brand Gousto from Brand Awareness of 17% to 60% over 4 years of consistent investment. This led directly to 584,769 incremental signups, a 4.5x increase in signup volume-per-month and a 59% reduction in CPA....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands