Gouden Gids - The R For Results Everytime

Christopher J. Hoppin and MR. van der Molen

The authors, from ITT Gouden Gids BV, describe the success, and evaluation methods, of Gouden Gids - the Dutch version of Yellow Pages.

Gouden Gids – The R For Results Everytime

A look at the success behind the advertising theme

MR. van der MolenandChristopher J. Hoppin ITT Gouden Gids BV 

The Dutch Gouden GidsYellow Pagesdirectories have used this advertising theme in The Netherlands since 1995to proclaim that this medium works over and over again for our customers as they try to reach their buyers.

It originated from the fact that today's advertisers face choices among many different media to attract new customers. Increases in the number of media options facing marketers as well as limited advertising budgets add...

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