Got milk? – from memorable to motivational
How research helped re-focus one of America's most visible advertising campaigns
'got milk?' Ten years ago, the answer might have been, “not as much as we used to.” In fact, up until the 1990s,...
Got milk? - from memorable to motivational
In 1990, The Milk Processor Education Program (MilkPEP) was established to reverse the long-term decline in per capita milk consumption.
