Google’s Privacy Sandbox: The move from FloC API to Topics API

Actions that advertisers should take in light of Google’s new approach to the deprecation of third-party cookies.

Google’s income from digital advertising was $209bn in 2021 (+42.6% year on year), including $29bn from YouTube (+45.9% YoY) and $30bn from Google Network (+37.3% year on year). This is expected to increase in 2022, in line with advertising spend growth,...