Summary
With the application of Audio Content Recognition (ACR) software, we can now passively track ad exposure at a respondent level across all AV channels. For almost 5 years Google has been a leader in this space, with opt-in MRS compliant ACR passive tracking being used across all major brand campaigns.
With every study, our appetite for richer data grew and we concluded in early-2020 that our approach needed to evolve, so during the height of the pandemic the Google SuperPanel was born.
We had ambitious measurement objectives for this study, centered around:
- Creating a single-source panel for holistic passive...