Campaign details
Brand: Google TaiwanBrand owner: AlphabetLead agency: PHD TaiwanCountry: TaiwanIndustries: Gaming hardware & software, Information technologyMedia channels: Mobile & apps, Online video, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
In March 2020, Google launched Google Play Points in Taiwan. Users get to enroll on this rewards platform with simply one click and accumulate points easily.
With many rewards platforms already existing on the market, Google Play Points needed to boost brand awareness and drive enrolment to improve market share as...