Campaign details
Brand: Google IndiaLead Agency: Lowe LintasRegion: APAC
Strategy
Objective
As India rapidly adopts electronic payments, the challenge to build a strong brand affinity with consumers is compounded by the following reasons
The inherent transactional nature of the interaction with consumers while there is a spectrum of emotions attached with money, the specific acts of paying or receiving money remain extremely functional
A slew of big brands with deep pockets or/and heritage was in the fray There is more than a score of established brands that facilitate online payments.
Virtually impossible to create significant...