Goodyear, “Get There”
BUSINESS SITUATION AND CAMPAIGN OBJECTIVES
It's fair to say that Goodyear, America's most famous tire company, was facing a bumpy road heading into 2007.
Goodyear Faced Stiff Competition from Mass and High-End Segments:...
Goodyear - get there
A 2007 campaign for Goodyear, facing intense competition. Business objectives: sell more tyres, especially high-end tyres; drive purchase interest.
