Kirk Cheyfitz, managing director of MRM Partners’ The Publishing Agency, believes that the future of the advertising business lies in advertising that consumers choose to view, rather than see as an adjunct to independent editorial content.
Goodbye media commercial, hello commercial content
MRM Partners Worldwide
For half a century in America,we have honoured the myth thatmedia content and the advertising
accompanying it must be carefully
separated.We have stuck to this mythology...