Good Humor: A New Jingle For A New Era

Good Humor, an ice cream brand, partnered with rapper RZA to recreate a classic ice cream truck song which previously featured racist and offensive lyrics.

Campaign video: Good Humor – A New Jingle For A New Era

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Selected creative: Good Humor – A New Jingle For A New Era

Credits

Creative agency: Edelman New YorkAccount Executive: Isabelle FriendAccount Supervisor, Crisis &...