Campaign details
Brand: Good DoctorLead Agency: FTW - Flock Creative NetworkRegion: APAC
Strategy
Objective
Telemedicine app penetration in Indonesia is still low at approximately 47% among internet users (source: Nielsen, 2020).
In 2020, the pandemic has forced people to shift their behavior and adopt the new way of purchasing medicine or having a doctor consultation. Most of the key players in the category have benefited from the situation and experienced significant user growth during the period, including Good Doctor. However, there is still a huge segment who have not entered the category and still rely...