Good Design = Good Experience = Good Business
Changing the way companies innovate
Alan SouthIDEO, United Kingdom
INTRODUCTION
IDEO is a global consultancy that brings “design thinking” to bear upon a wide range of projects for industry, academia, and in the public interest. The community of engineers, designers, and human and business factors specialists have developed a unique approach to innovation that is driven by new technologies, new research methodologies, and new business models. As these three domains converge, we are increasingly asked to deliver to our clients not just innovative solutions but the tools of innovation itself. Our...