Describes the 2002 launch of the new Toyota Corolla, the Grand Prix winner in the 2003 Marketing Society Awards.
The launch of the new Toyota Corolla
Adrian ZambardinoSaatchi & Saatchi
andPaul PhilpottToyota GB plc
The arrival of the new Corolla
in 2002 gave Toyota the opportunity to effect an audacious transformation.
Through a big, singleminded...