Golf-worryingly good: the launch of the new Toyota Corolla

Describes the 2002 launch of the new Toyota Corolla, the Grand Prix winner in the 2003 Marketing Society Awards.

golfworryingly good

The launch of the new Toyota Corolla

Adrian ZambardinoSaatchi & Saatchi andPaul PhilpottToyota GB plc

The arrival of the new Corolla in 2002 gave Toyota the opportunity to effect an audacious transformation. Through a big, singleminded...