Going with the flow

John Grant, author of The New Marketing manifesto and After Image, provides ten clues to trends for the future and asks whether we can look forward to a more caring and sharing society, or even, marketing profession.

Going With The Flow

John Grant St Luke's

Remember when the Henley Centre told us the 1990s would be 'caring' and 'sharing'?

This rather hopeful prediction has not been borne out. Yes, we do have more vegetarians, yoga classes and organic baby...