John Grant St Luke's
Remember when the Henley Centre told us the 1990s would be 'caring' and 'sharing'?
This rather hopeful prediction has not been borne out. Yes, we do have more vegetarians, yoga classes and organic baby foods. But the main trends of the 1990s have been: increasing competition, selfish individualism, consumer spending and debt, pressure, crime and anxiety, and increased time spent at...
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
