Going the extra distance

The authors provide a case study that gives an inside view of the evolution, set up and implementation of an on line continuous customer experience monitor.

Going the extra distance

A case study on the set up and implementation of an online continuous customer experience monitor

Galina MitchelhillNFO CM Research Group Ltd and Claire LoveXtra

INTRODUCTION

'Do, or do not. There is no 'try'.' Yoda (The Empire Strikes...