Going Global: Lessons Learned Over 35Years
The key is integration not centralization
Peter Horan IDG Marketing Services
In literature class, they teach that every story begins with one of two themes a man goes on a journey or a stranger comes to town. For me, there is a third possibility. I geta phone call from one of IDG's largest clients saying, 'We're going global'. As if 'wet re going global' had the same degree of difficulty as 'we're going to McDonald's for a Big Mac.'
During 1997, information technology clients who spent more than a billion...