Going Global: Lessons Learned Over 35 Years

The author discusses global marketing from the perspective of IDG, an international magazine and newspaper publisher and web-site host specialising in Information Technology.

Going Global: Lessons Learned Over 35Years

The key is integration not centralization

Peter Horan IDG Marketing Services

In literature class, they teach that every story begins with one of two themes – a man goes on a journey or a stranger comes to...