Going for gold: London's bid to host the 2012 Olympic Games

This paper evaluates how communication - both pro-active, controlled media, uncontrolled publicity and word of mouth - impacted on London backing the bid to host the 2012 Olympic Games.

Going for gold: London's bid to host the 2012 Olympic Games

Claire Spenceri to i research, United Kingdom

Mike LeeLondon Organising Committee for the Olympic Games, United Kingdom

MAKING THE CASE FOR BRITAIN

Since the creation of the Olympic Movement in 1894,...