GMC: The legacy of verse

American SUV, the Yukon, tapped into the heritage of Arab poetry to establish an emotional bridge with motorists in the Middle East.

Campaign details

Brand: GMCBrand owner: GMCAgency: FP7 McCann DubaiMarket: Middle East & North Africa (general region)Sector: SUVs, 4x4sMedia channels:Competitions & contests, Content marketing, Email marketing, Mobile & apps, Online display, Online...