Glow & Lovely: Promoting inclusivity and breaking stereotypes

Glow & Lovely, the skincare brand, changed its name and managed to retain its market leader position after backlash due to simultaneous challenges in Pakistan.

Campaign details

Brand: Glow & LovelyBrand owner: UnileverEntrant company: Mindshare Pakistan KarachiIdea creation: Mindshare Pakistan, KarachiMarket: PakistanSector: Skin care, sun protectionMedia channels:Mobile & apps, Online video, Print - general,...